All new eCommerce businesses are now heavily focusing on content marketing to promote their brands and build awareness from the start. Research shows that 9 out of 10 consumers prefer authentic brands with a strong reputation across social media platforms.
Therefore, investing in content marketing is the smartest strategy for launching or growing an eCommerce business.
10 Innovative Content Marketing Ideas to Boost Your Ecommerce Business
There are various content marketing strategies that businesses can adopt for their campaigns. However, we’ve curated the top 10 most effective content marketing ideas specifically for eCommerce businesses.
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Product Videos
Product videos are a powerful form of content marketing for eCommerce, especially when showcasing products with unique features. Many brands have their own YouTube channels to highlight current and upcoming products. High-quality videos allow viewers to experience the product virtually, enhancing engagement even before making a purchase.
Apple’s YouTube channel is a great example, where they showcase all the features of their products through visually engaging content.
2. Product Guides
Enhance your content marketing strategy by creating detailed product guides for your own offerings. Product guides are an essential and creative tool in eCommerce, allowing you to educate potential customers.
By developing step-by-step how-to guides with clear visuals, you help your audience better understand how to use the products. This not only boosts engagement but also increases conversions as customers feel more confident in their purchase decisions.
3. Email Marketing
Email marketing is one of the oldest yet still highly effective content marketing tactics. According to Campaign Monitor, every $1 spent on email marketing generates an impressive $38 ROI.
There are various approaches to running an email marketing campaign, such as sending personalized welcome emails or promotional offers. Holiday-themed or special offer emails are particularly effective in boosting sales.
With an average open rate of 22.86% in 2019, neglecting email marketing could hinder the growth of your eCommerce business.
4. Blog Posts
For any eCommerce business, it is quite challenging to get inbound links for their sites through a guest blog. So you can create valuable and engaging blog post content for your website. Also, you can outreach for guest posts to blogs of the same industry.
By doing so, you will be able to generate more traffic to your website, and you will get a higher rank on the organic search result of different search engines. Creating longer posts is most likely to get more preference on the search engines while preparing blog posts it should be kept in mind.
5. User Generated Content
User-generated content (UGC) is a modern and impactful content marketing strategy that significantly boosts brand awareness. By organizing contests on social media, eCommerce businesses can encourage customers to share content featuring their products with a specific hashtag. This floods the online space with posts centered around the brand.
GoPro’s marketing strategy is a perfect example of leveraging user-generated content to build a strong, engaged community around their products.
6. Digital Story Telling
Digital storytelling is nowadays the most powerful way of gaining the attention of prospective buyers. It is a way to connect with the target audience for an eCommerce brand by getting traffic and so many social shares.
But before rooting for a digital storytelling sort of content, you have to acknowledge your target audience well. Only this way you will be able to add an emotional element to the story.
7. Influencer Marketing
Ecommerce businesses can collaborate with influencers to promote their products. Influencer marketing is especially effective during a brand’s launch, helping to quickly build awareness and reach a wider audience.
8. Creative Music Videos
The music grabs the attention of people more quickly than anything else. So creating music videos and releasing them online is an impactful Content marketing idea for an eCommerce business.
So, creating a video with a proper message about the business and then uploading that video on a different medium like YouTube after perfect optimization will reach so many people.
9. Content Publish in Different Magazine
Magazines continue to hold their appeal, thanks to high-quality visuals, engaging headlines, and relevant editorials. Launching a subscription-based magazine is an excellent way to cultivate relationships with your target audience.
An eCommerce brand magazine can significantly enhance brand loyalty and foster a deeper connection with customers, providing valuable content that keeps them engaged.
10. Sending Newsletter
People nowadays are pretty busy. Usually, they do not have the time to go to an online eCommerce store all the time. So to remind them of new or limited edition products, e-commerce business owners can send them newsletters directly to the customer’s inboxes.
Most of the time, customers this newsletter very warmly as it helps them to remain updated about your store’s newest products.
Wrapping Up
The content marketing landscape is constantly evolving, and capturing the attention of consumers has become increasingly challenging. Content marketers are continually developing innovative strategies to engage audiences effectively.
Content marketing can significantly elevate an eCommerce business, allowing brands to thrive in today’s competitive environment. It’s true what they say: in today’s world, “content is king” for businesses aiming to succeed and grow.
